Spur approached us to design and build an immersive launch environment for Lexus New Zealand’s unveiling of the new Lexus RZ at Taupō Motorsport Park. The existing garage space needed to be transformed into a refined brand experience that reflected the sleek Lexus aesthetic while complementing the premium nature of the overall activation.

 

To anchor the space, we constructed an overhead truss structure that allowed us to suspend our Lumo Lightboxes throughout the garage. Featuring clean white panels stepping across the ceiling, the lighting installation created subtle yet striking visual impact. The entire garage was then lined with 36 of our 3m high Rio Wall System frames each finished with reflective panels. The fit-out was completed with a large-scale Lexus logo fabricated from 6mm matte black acrylic, tying the entire environment together.

 

A refined, high-impact space for a high-performance launch.