STRETCH STRUCTURES.
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STRETCH STRUCTURES.
I'm a paragraph. Click here to add your own text and edit me. It's easy. I'm a paragraph. Click here to add your own text and edit me. It's easy.
- I'm a paragraph. Click here to add your own text and edit me. It's easy.
- I'm a paragraph. Click here to add your own text and edit me. It's easy.
Marc Jacobs Case Study
The Challenge
CS&Co approached us with their brand guidelines and two site locations for activations at Sylvia Park and Farmers Manukau, aiming to showcase the Marc Jacobs Daisy Wild fragrances. Each location had its own budget, with the larger space measuring 6 × 6 m and the smaller 3 × 3 m.
Our challenge was to bring the brand to life across both spaces while incorporating Colab assets that worked within the footprint and budget constraints. A key difficulty was achieving accurate colour matching across different materials—including vinyl, fabric, and paint—while staying true to the Marc Jacobs brand identity.
The Idea
Our approach was to bring the Marc Jacobs brand to life across both spaces while working within each site’s footprint and budget, incorporating Colab assets where possible.
A key focus was achieving accurate colour matching across a range of materials, including vinyl, fabric, and paint, to ensure consistency with the brand identity.
Custom elements such as product glorifiers, a Daisy photo moment, and freestanding trees were introduced to elevate the experience, alongside bespoke additions to Colab assets including an acrylic logo header and layered acrylic bush details on the plinths.
Each location required a tailored approach. At Sylvia Park, a hard floor was installed with power integrated for the TV and POS, along with secure fixing of elements for safety. In contrast, the Manukau site allowed for a more streamlined setup, with vinyl applied directly to the floor and a simplified footprint.
Throughout the process, careful attention was paid to the Marc Jacobs brand guidelines, ensuring all aspects—from colour and placement to overall execution—were delivered accurately and consistently.
As always, we truly appreciate and value our partnership with you. This will be remembered by both of us as one of the greats!